Lawson has opened a route from loyalty points to digital content: customers can use Ponta points to buy physical Google Play gift cards in its Japanese stores. The service began on April 1, 2026, according to Blackhawk Network Japan’s subsequent announcement. Lawson published its own customer notice on April 28. [1] [2]
Card values and point payment limits
Lawson lists fixed Google Play cards of JPY 1,000, JPY 3,000, JPY 5,000, JPY 10,000 and JPY 20,000, plus a variable-value card from JPY 1,000 to JPY 50,000. The format ranges describe the cards available under the notice, not transaction volumes or the value a customer may pay entirely with points. [2]
Published Google Play card value ranges at Lawson
Bounds of the two card formats listed in Lawson’s notice. Fixed cards have five discrete denominations; the variable card spans a wider range.
JPY
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Source
The fixed-value series is not a continuous range. The separate payment limit is20,000Ponta points per transaction; larger purchases require a cash remainder.
Show data tableHide data table
| Category | Lowest face value | Highest face value |
|---|---|---|
| Fixed-value cards | 1,000 JPY | 20,000 JPY |
| Variable-value card | 1,000 JPY | 50,000 JPY |
One Ponta point pays for one yen of the purchase. Customers may use points for all or part of the price, up to 20,000 points per transaction, and pay the remainder in cash. Buying the card does not earn additional points. Other prepaid
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