Mastercard and Payment International Enterprise launch FLOOSS prepaid app
The February 2022 Bahrain launch combined a prepaid Mastercard with app-based payments, transfers, telecom services and gift vouchers.
The latest news, analysis and opinion.
The February 2022 Bahrain launch combined a prepaid Mastercard with app-based payments, transfers, telecom services and gift vouchers.
InComm's February 2022 analysis describes account-loading opportunities for retailers, including branded gift cards, reloadable products and barcode cash-in services.
Elite Rewards’ 2022 Mother’s Day guide combines reward cards and merchandise options for traffic-building and gift-with-purchase campaigns.
Its January 2022 commentary cites an Urban Science-commissioned Harris Poll on incentives and consumers’ stated willingness to address open recalls.
Two customer accounts published in January 2022 describe reward approvals, reporting and meeting incentives inside marketing workflows.
Evolve Bank’s January 2022 homebuyer guide covers credit, existing debts, down payment funds and the ongoing costs of owning a home.
Virtual Incentives used Oneida County’s $100 vaccination rewards to illustrate the administrative challenges of large public incentive programs.
WOGI introduced the Woohoo Wogi virtual prepaid gift card in Singapore with Qwikcilver Solutions in January 2022, targeting rewards, incentives and payouts.
The January 2022 commentary describes customer segmentation and store-visit rewards as possible re-engagement approaches.
Gift purchases supported growth online and in stores during the November-to-Christmas period.
Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting.
Virtual Incentives’ December 2021 commentary reused findings from a whitepaper discussing the 2016 holiday season, with limits on sample bases and numerical precision.