Research & Trends News
Mastercard's 2020 U.S. survey points to gift cards and local shopping
Shoppers planned more digital payments and placed greater weight on where their gifts came from.
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Research & Trends News
Canadian shoppers favored gift cards over cash in Mastercard survey
The 2020 findings linked changing gift habits with contactless payments and support for local businesses.
Rewards & Loyalty News
All Digital Rewards outlines B2B2C channel incentives and participant access
ADR’s October 2020 guide connects reward choice, progress visibility and channel management software for businesses selling through partners.
Rewards & Loyalty News
Mastercard links loyalty rewards to forest-restoration initiative
The 2020 Priceless Planet expansion included tree redemptions through reward catalogs and payment tools.
Gift Cards News
AllStar questions gift card fit for corporate recognition programs
AllStar’s October 2020 commentary weighs gift card convenience against its preference for memorable merchandise awards.
Research & Trends News
Diggecard cites 8.2% growth in B2B gift cards during the first half of 2020
Diggecard's October 2020 review contrasts GCVA-reported B2B growth with an overall market contraction and discusses digital gift card distribution opportunities.
Industry Deals News
Virtual Incentives integrates gift card rewards into Alida Sparq
The completed integration adds Virtual Incentives to the Sparq App Center, allowing brands to reward research-community participation with virtual gift cards.
Rewards & Loyalty News
Extole argues for loyalty measurement beyond transactions in pandemic-era strategy
Extole’s October 2020 commentary recommends combining spending with referrals, reviews and customer advocacy when deciding where to allocate rewards.
Gift Cards News
Cytech adds Apple Gift Cards to its bulk purchasing offering
Cytech’s October 2020 notice makes Apple Gift Cards available for bulk orders covering Apple products, media and subscriptions.
All Digital Rewards sets out software criteria for channel incentive buyers
ADR’s September 2020 guide highlights catalog breadth, integration, analytics, participant usability and budget when selecting channel program technology.
Current adds retail cash deposits through InComm’s VanillaDirect network
Members can generate a barcode in the Current app and deposit cash at participating stores.
Gift Cards News
All Digital Rewards details physical and digital reward distribution options
ADR’s August 2020 guide describes bulk orders, individual mailings and emailed rewards across a catalog of more than 300 gift card brands.