Research & Trends News
Mastercard 2024 Survey Examines European Gen Z Demand for Experiential Gifts
Mastercard’s November 2024 research examines experience spending and gift preferences among younger European consumers.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
Research & Trends News
InComm’s 2024 Holiday Survey Finds Demand for Both Physical and Open-Loop Gift Cards
InComm’s survey of 2,510 U.S. consumers details 2024 gift card shopping plans, price sensitivity, physical-card preferences and demand across card types.
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Mastercard SpendingPulse Forecasts 2.2% Canadian Holiday Growth for 2024
Mastercard’s November 2024 outlook examines Canadian holiday spending, electronics demand and the balance between stores and online retail.
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Mastercard Forecasts 2.9% European Holiday Retail Growth for 2024
Mastercard’s Economics Institute examines European holiday spending, electronics and other gift categories in its November 2024 outlook.
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InComm and Kennesaw State Launch Gift Card Retail Display Study
InComm Go Studio and Kennesaw State use a three-year research project to study gift card browsing and retail planograms with computer vision.
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NeoCurrency Outlines Bulk Gift Card Distribution and APIs for Market Research
NeoCurrency’s research incentives guide covers participant choice, reward budgets and API-based distribution after survey completion.
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InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use
InComm's research of 6,475 gift card shoppers in 2023 highlights convenience, budgeting and above-face-value spending among self-use consumers.
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NeoCurrency Details Gift Card and Prepaid Rewards for Research Incentive Programmes
NeoCurrency’s research guide compares participant incentives and describes international gift card and cash-like reward options.
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GiftCrowd Explains Shared Gift Collections for Father's Day 2024
The June 2024 guide pairs group gifting with personal messages, experiences and recipient-selected brands.
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InComm's spring gift card report tracks 2023 growth across family celebrations
InComm's May 2024 infographic highlights year-over-year growth in gift card spending for Mother's Day, Father's Day and graduation in 2023.
Research & Trends News
Virtual Incentives: Survey Reward Delivery and Respondent Engagement
Virtual Incentives reviews survey reward delivery and respondent engagement, drawing on discussions at ESOMAR Congress 2023.
Research & Trends News
InComm study identifies convenience as a reason for self-purchased gift cards
InComm’s 2023 research examines consumers buying open-loop gift cards for themselves and the categories where they redeem them.