Runa urges gift card aggregators to extend fraud controls beyond checkout
Runa’s reseller fraud analysis focuses on the gap between payment approval, gift card delivery and later disputes, where a sale can become a loss.
News mentioning Mastercard, with the latest coverage from Gift Card News.
Runa’s reseller fraud analysis focuses on the gap between payment approval, gift card delivery and later disputes, where a sale can become a loss.
The July 2026 launch adds Portuguese travel, dining and cultural offers to Mastercard's cardholder experience marketplace.
Elite Rewards' retention pitch puts gift cards inside repeat-purchase programmes, but the commercial test is additional margin after reward and delivery costs.
On Me’s richer gift notes put personal expression around a restricted-use card, giving the platform another way to compete for repeat gifting.
The June 2026 transaction used consumer approval, issuer authentication and Mastercard Agent Pay within Worldline's payment processing infrastructure.
stc Bahrain adds Mastercard Click to Pay to its app, extending saved-card checkout to digital gift cards alongside telecom bills and add-ons.
The May 2026 European research examines travel, dining and shared activities, including consumers' stated interest in buying local experiences as gifts.
Elite Rewards' gift-with-purchase pitch protects the displayed price, but reward funding, fulfilment and genuinely incremental sales determine the margin outcome.
Dash.fi describes up to 3% advertising cash back, project-specific virtual cards and payment scheduling, with early reward redemption available for gift cards or statement credits.
On Me’s public gift feed turns selected customer messages into discovery content, combining an acquisition opportunity with important privacy choices.
Reloadly’s March repositioning places gift cards beside prepaid rewards. Recipient choice can widen its role, while each card programme retains distinct limits.
Glede's Lighthouse selection opens potential partnership routes for its employer-funded gift card model, with distribution and recipient activation central to the case.