Mastercard's 2021 local-shopping campaigns included gift card rewards
The holiday initiative combined city-specific incentives with research on support for small businesses.
News mentioning Mastercard, with the latest coverage from Gift Card News.
The holiday initiative combined city-specific incentives with research on support for small businesses.
The forecast paired early gift purchases with growth in both stores and e-commerce.
The 2021 cooperation linked Mastercard customers with Resal's multi-brand digital gift catalog.
Diggecard cites Mastercard research showing stronger local shopping preferences in 2021 and discusses what that meant for independent retailers' gift card programmes.
The April 2021 gift card marketplace launch combined online purchasing, email delivery, personal messages and supported mobile-wallet redemption.
The 2021 agreement covered digital and physical Walgreens gift cards, B2B distribution and a planned MetaBank account with a Mastercard debit card.
The 2021 agreement connected business payouts and digital gift cards with Mastercard's European fintech network.
The December 2020 announcement extended a partnership with a merchant platform active in stored value and digital gifts.
The Main Street Love campaign showcased gifts from women-owned businesses during December 2020.
The 2020 findings linked changing gift habits with contactless payments and support for local businesses.
Shoppers planned more digital payments and placed greater weight on where their gifts came from.
The 2020 Priceless Planet expansion included tree redemptions through reward catalogs and payment tools.