Rewards & Loyalty News
All Digital Rewards compares customer loyalty points, instant wins and POS incentives
ADR’s November 2018 guide distinguishes ongoing customer rewards from prize-based engagement and promotions presented at checkout.
Suzie Elis
Rewards & Loyalty News
Virtual Incentives Guides Digital Gift Card Redemption and Customer Loyalty
The historical guidance emphasises attainable rewards, mobile access, clear rules and recipient support, with a separate outlook for 2019.
Gift Cards News
DAVIDsTEA adopts Buyatab digital gift cards for online and store redemption
The September 2018 partnership adds online purchasing, design choice and scheduled delivery for US and Canadian customers.
Gift Cards News
Virtual Incentives: Survey Reward Budgets and Gift Card Incentive Options
A survey incentive guide discusses small payments, prize draws, coupon codes and clearer reward communication.
Industry Deals News
GiftCardGranny appoints Richard Corso as chief revenue officer
The September 2017 appointment assigned Corso responsibility for commercial growth across retail brands, corporate clients and partnerships.
Research & Trends News
Buyatab compares occasion-based and default gift card design choices
A June 2017 company analysis compares default and occasion-based designs, while leaving sample size and sales effects unresolved.
Fraud & Security News
GiftCardGranny and NCFTA join forces on gift-card fraud intelligence
The April 2017 alliance aimed to share risk signals across marketplaces and financial institutions before fraudulent gift cards changed hands.
Industry Deals News
GiftCardGranny appoints Tim Frantz as chief financial and operating officer
The January 2017 appointment combined finance and operations responsibilities at the gift-card marketplace.
Fraud & Security News
Gift Card Granny publishes consumer standards for its resale partners
The January 2017 standards addressed refunds, delivery, support and fraud concerns in the secondary gift-card market.
Research & Trends News
Virtual Incentives study highlights the tension between personalisation and privacy
Initial research findings released in September 2016 reported interest in personalised rewards alongside concerns about how personal data is used.
Gift Cards News
Buyatab Ranked No. 3 on the 2016 PROFIT 500 List with 10,735% Revenue Growth
Buyatab Online Inc. ranked No. 3 overall on the 2016 PROFIT 500 list with five-year revenue growth of 10,735%.
Gift Cards News
Virtual Incentives: Mobile Delivery for Gift Card Reward Programs
Jonathan Price’s 2016 commentary connects mobile reward access with the changing expectations of recipients.