Industry Deals News
Virtual Incentives expands gift card catalogue with over 250 MENA brands
The March 2021 expansion adds more than 250 branded gift cards for programmes serving the Middle East and North Africa.
Daniel Brooks
Gift Cards News
Arsenal expands corporate gift card sales through Diggecard partnership
Diggecard's Arsenal case study covers the B2B program launched in 2018, including a business-buying microsite, fulfillment and access to agency reward buyers.
Gift Cards News
Diggecard traces River Island's digital and corporate gift card development
River Island's program evolved from paper vouchers to online, digital and corporate channels, with timed delivery, personalization and participation in multi-brand rewards.
CleverCards and Mastercard expand digital prepaid card partnership in Europe
The 2021 agreement connected business payouts and digital gift cards with Mastercard's European fintech network.
Delaware North adopts InComm cash-to-gift-card service at sports venues
Selected sports venues planned to convert spectators' cash into open-loop gift cards usable for eligible purchases inside and outside the venue.
Research & Trends News
Mastercard's 2020 U.S. survey points to gift cards and local shopping
Shoppers planned more digital payments and placed greater weight on where their gifts came from.
Research & Trends News
Canadian shoppers favored gift cards over cash in Mastercard survey
The 2020 findings linked changing gift habits with contactless payments and support for local businesses.
Rewards & Loyalty News
Mastercard links loyalty rewards to forest-restoration initiative
The 2020 Priceless Planet expansion included tree redemptions through reward catalogs and payment tools.
Gift Cards News
AllStar questions gift card fit for corporate recognition programs
AllStar’s October 2020 commentary weighs gift card convenience against its preference for memorable merchandise awards.
Industry Deals News
Virtual Incentives integrates gift card rewards into Alida Sparq
The completed integration adds Virtual Incentives to the Sparq App Center, allowing brands to reward research-community participation with virtual gift cards.
Rewards & Loyalty News
Extole argues for loyalty measurement beyond transactions in pandemic-era strategy
Extole’s October 2020 commentary recommends combining spending with referrals, reviews and customer advocacy when deciding where to allocate rewards.
Gift Cards News
Diggecard outlines gift card marketplace access for loyalty programs
Diggecard’s June 2020 guide describes a private gift card shop that businesses can add to customer, member or employee benefits.