Rewards & Loyalty News
Runa: Prepaid Rewards Alongside Gift Cards in Loyalty Programs
Runa argues that loyalty members benefit from both brand-specific gift cards and prepaid rewards that defer the choice of merchant.
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The latest news, analysis and opinion.
Zip and InComm Add Buy Now, Pay Later Gift Card Purchases in the US
Zip and InComm integrate gift card purchases into the Zip app, letting eligible US shoppers select cards and pay through installments.
Industry Deals News
Sendoso acquires Merch to connect branded merchandise production with gifting fulfilment
The May 2026 acquisition adds a production and sourcing network to Sendoso's gifting operations, while customers retain their existing supplier choices.
stc Bahrain Adds Mastercard Click to Pay for Bills and Gift Card Purchases
Mastercard Click to Pay is available in the My stc BH app for bills, add-ons and digital gift cards, with tokenized card checkout.
Rewards & Loyalty News
One10 Links Sales Incentive Programmes with CRM-Based Prospecting
One10 recommends rewarding early sales activity and using CRM visibility to plan incentives, travel and events ahead of year-end targets.
Rewards & Loyalty News
Online Rewards Connects Incentive Rules, Gift Card Fulfillment and Program Reporting
Online Rewards explains how incentive software links verified actions to rewards across employee, customer and channel-partner programs.
Gift Cards News
Branded Reward Emails and Claim Pages Put Participant Trust in Focus
TruCentive recommends familiar sender addresses, branded claim pages and clear delivery expectations for research incentive programmes.
Gift Cards News
Preferred Patron links gift card redemption with loyalty enrollment
Preferred Patron’s May 2026 guidance describes coordinating gift cards, member rewards, store credit and retention messaging.
Research & Trends News
Sendoso reports 86% webinar attendance among recipients of a baseball-themed gift
The May 2026 case paired a physical kit with a $50 attendance voucher, but the cohorts were not a randomised experiment.
Research & Trends News
Mastercard research links experience gifting with demand for local businesses
The May 2026 European research examines travel, dining and shared activities, including consumers' stated interest in buying local experiences as gifts.
Rewards & Loyalty News
Guusto introduces guest reward redemption alongside recognition scoring and branded merchandise
Guusto’s Q2 product update targets account-creation friction, manager feedback and a wider choice of employee rewards.
Gift Cards News
Giftogram Details Automated Gift Card Delivery for Survey Incentives
Giftogram describes survey-triggered gift card delivery, recipient choice and spend tracking for research teams moving beyond manual reward fulfilment.